WordPress 404 errors on all pages (except the homepage) after an update almost always indicate a permalink or .htaccess issue. This is one of the most common post-update problems and is usually fixed in minutes by regenerating WordPress permalinks.
Most common causes we diagnose:
Systematic, fast, and safe process:
Go to WordPress Admin > Settings > Permalinks and click Save Changes without making any changes — this regenerates the .htaccess file with proper rewrite rules.
Via FTP, verify the .htaccess file contains the WordPress rewrite rules block starting with # BEGIN WordPress.
Ask your host to confirm Apache mod_rewrite is enabled, or check Nginx configuration for proper try_files $uri $uri/ /index.php?$args directive.
Our WordPress expert responds in minutes.
The homepage works because it does not need URL rewriting. All other pages need WordPress rewrite rules — when .htaccess is corrupt or missing, only the homepage works.
You can edit the .htaccess file directly via FTP and add the standard WordPress rewrite rules block between # BEGIN WordPress and # END WordPress comments.
Almost always a permalink/rewrite issue. The homepage is served by the default route, while inner pages need rewrite rules in .htaccess (Apache) or nginx config. We regenerate permalinks first, then fix the rewrite rules if needed.
Yes. Mismatched WP_HOME and WP_SITEURL in wp-config.php (or wp_options table) cause infinite redirects or wrong absolute URLs. We verify both match your real domain before doing any URL change.
Custom post types and custom taxonomies need their own rewrite rules. When a plugin registering them is deactivated/reactivated or the permalinks aren't flushed, those rules disappear. Visiting Settings → Permalinks → Save fixes it instantly.
Yes. Once the URLs return 200 again, Google re-crawls and re-indexes within days to weeks. We also submit a sitemap and request validation in Google Search Console to speed up recovery.
Some security plugins return 404 (not 403) for blocked URLs to hide WordPress structure from attackers. We check Wordfence/Sucuri/iThemes block logs to find legitimate URLs being misclassified.
WooCommerce assigns a special page (set in WC Settings → Advanced → Page setup) as the shop. After updates, this assignment can reset to a deleted page ID. We re-assign the correct page IDs to fix it.
Yes. The standard WordPress nginx config needs `try_files $uri $uri/ /index.php?$args;`. A wrong `try_files` makes nginx return 404 instead of routing to WordPress. We verify the active nginx config carefully.
Multisite uses domain-based or path-based routing controlled by sunrise.php and the wp_sites table. If a subsite was renamed or migrated, its routing breaks. We rebuild routing in the network admin.
Almost always a redirect plugin or membership plugin restricting content. Logged-in users have access; logged-out get redirected to a non-existent page producing 404. We trace the access rules.
Multilingual plugins (WPML, Polylang, TranslatePress) add language-prefixed URLs (/es/, /fr/). If the language definition is missing or the wrong locale code is used, those URLs return 404. We sync language definitions.
Yes. If you have multiple redirect plugins (or .htaccess + plugin redirects), they can chain through several hops and finally hit a non-existent URL. We map the redirect chain with curl -IL.
Yes — significantly. Internal links pointing to 404 waste crawl budget and pass no link equity. Restoring those URLs (or 301 redirecting to the right ones) recovers SEO value within weeks.
Yes. We change the permalink structure and create 301 redirects from the old structure to the new — this preserves SEO. We also update the sitemap and notify Google Search Console.
Site showing a critical error? We diagnose and fix it fast — same day, no data loss.
Response in minutes. No data loss. No diagnosis charge.
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